Meet Vanessa,

Our Founder

Her Story

What Made You Want to Create Fifth & Root?

It was something I had been thinking about for awhile.  At a company I was working for we were testing the effects of various carrier oils and found that hemp seed oil was one of the most perfect oils for skin and was bursting with healing compounds.  Around the same time scientific studies were being published on the skin benefits of CBD and hemp seed oil and I really started to feel that there was something truly special about Cannabis plant.  Its qualities were unlike any other plant I had seen.

I saw what other brands were doing in the topical CBD space and felt they were a little cold and medicinal and overlooked the fun, spiritual side of Cannabis, Fifth & Root was created to show people this side of it.

This is why you’ll find gemstones, flower petals, and herbal infusions in our products, to really make you feel that by using a F&R product you are connecting with nature for a moment.

Her Expertise

What Problem Are You Aiming to Solve for Your Community?

I want F&R to be seen as a source of healing for those facing the symptoms of imbalance that  daily stress brings to our bodies, those with various skin ailments and built up tension. F&R is also a solution for women looking to try a CBD skin care product who don’t want to give up their proven ingredients like Peptides or Hyaluronic Acid.  F&R was designed to include the most effective actives from around the world alongside CBD so there doesn’t have to be a compromise.

“I would love for this to be a quote from Vanessa that would connect her values to WHO the brand is.”

– Vanessa Florentino

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